The Sage & Savvy Journal
Notes on the business side of practice.
Pricing, positioning, marketing, and momentum — written for wellness practitioners building a practice they’re proud of.
The 11 things your practice page actually needs
Most practice websites are trying to do too much. Strip a page back to what actually earns a booking and you're left with 11 pieces. Not sections in a bigger page — the whole page.
The Lost Booking: Why Ready-to-Buy Clients Leave Your Website (and the Three-Tier Fix)
There's a particular way a ready-to-book visitor leaves your site: they never got to answer "how much, and is it worth it?" Here's the three-tier offer structure that fixes it.
The Decision That Keeps Practitioners From Launching
Choosing a business structure is the step that stops most new practitioners. It's one decision — and a free tool that walks you through it, at your pace.