The Sage & Savvy Journal

Notes on the business side of practice.

Pricing, positioning, marketing, and momentum — written for wellness practitioners building a practice they’re proud of.

pricing·August 12, 2026·4 min read

The Lost Booking: Why Ready-to-Buy Clients Leave Your Website (and the Three-Tier Fix)

There's a particular way a ready-to-book visitor leaves your site: they never got to answer "how much, and is it worth it?" Here's the three-tier offer structure that fixes it.